AOSpine, the leading global academic community for innovative education and research in spine care, tasked NOSE Design (now Futureworks) to develop clear and defined guidelines for all design elements and communication materials.
AOSpine requested guidelines for the definition and application of new colours, use of visual elements, definition of responsibilities of the different layers of communication, grid and measurements of the various sizes.
The AOSpine colours have been specifically picked to have their own motif while being distinct from the AO Foundation and the pathology ones. The arc characterises all AOSpine visuals and stands for a dynamic, positive energy to the brand.
The guidelines manual has been designed in DIN A4 landscape, 297 x 210 mm, so that anyone in the community could print it.