Juri Majek, Head Gardener of Majek Giardini, commissioned a logo design to distinguish their specific gardening approach from the competitors present in Southern Switzerland.
Majek Giardini's promises are planning, precision, use of new technologies, unconventional gardens and plants. A simple, geometric design was favoured in order to tie to the garden planning's aspect and avoid typical leaves or trees logo.
Purple highlights the Majek's motto: unconventional but present in nature. The typeface conveys a hint of roughness that is part of the gardening activity.