![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/a797b7faf1c12653cd2a4511_rw_1920.jpg?h=4acd83c7a491a3fc10cf779cb90c3269)
Juri Majek, Head Gardener of Majek Giardini, commissioned a logo design to distinguish their specific gardening approach from the competitors present in Southern Switzerland.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/3d51b680e14eb3d79e455888_rw_1920.jpg?h=d794af8713ea8390973f9f53fdacf263)
Majek Giardini's promises are planning, precision, use of new technologies, unconventional gardens and plants. A simple, geometric design was favoured in order to tie to the garden planning's aspect and avoid typical leaves or trees logo.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/20a10a2bbbb117106c31a324_rw_1920.jpg?h=694798cddee059805f2e38e12e25628d)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/717c1fdd35fcce6ea810b2cd_rw_1920.jpg?h=c583d56c43827c6ccbc97036e2b26224)
Purple highlights the Majek's motto: unconventional but present in nature. The typeface conveys a hint of roughness that is part of the gardening activity.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/6ba311bdad01c1b93b3bb21e_rw_1920.jpg?h=35f9b541f27c8e2fa00877bfbb55fa23)