![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/10e7e0a61c74d374e5fc2faf_rw_1920.jpg?h=6b59ea5d425f253e55de9063c5af2d91)
NOSE Design (now Futureworks) was tasked by RUAG, a Swiss aerospace and defence technology company, with developing a set of pictograms in print and electronic media to provide information in a quick and simple manner as well as to facilitate navigation.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/2f740e2c4edbc22c1405ec6c_rw_1920.jpg?h=725a28d94cefb39e20bf547fdce71060)
The main characteristic is the 45° shadow cut that conforms to the angle at the end of the capital letter "G" of the RUAG wordmark and makes the pictograms appear more three-dimensional. All pictograms are based on a design grid measuring 20 x 20 units with a buffer space of 2 units: they are solid, concise, specific and come in RUAG colour "sky blue".
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/be0d6f4f642ca46d1c738845_rw_1920.jpg?h=046fd85569b128254c766768ccf98d47)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/abc8c6ac640991cd09c245d9_rw_1920.jpg?h=2acecaa2565ab8c15330ec36fe2ac7b1)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/6c340513cd9a74d3a2e62383_rw_1920.jpg?h=db51c84e9689e7108a0dd9d6e750baac)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/c28a2451acdef8d22e9791bf_rw_1920.jpg?h=5fff4230e8cfdb85402857af91b802b8)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/eb49dc5acb97033025024568_rw_1920.jpg?h=1a5d197ae2640d82308c45afbe57bb08)
Greyscale pictograms may be used for greyscale applications.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/e855d4231f5bb06d1aa93395_rw_1920.jpg?h=caae25a50408ebf503ee5b8f135aa7dd)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/2fabe2cb342b8d10c9bb6b41_rw_1920.jpg?h=16dc9d8d83a938506e0499cf7406928c)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/f837db17e2776e58ef28011e_rw_1920.jpg?h=770a92a0e7dbe4b75680ca2b491372bc)
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/1b2924e920095b26bace90c9_rw_1920.jpg?h=83fc0b8e89d92758bcc43220c67f67cb)
The following pictograms are not part of the standard set and were considered for the RUAG season's greetings card. The card depicts RUAG's main fields: land, air and space.
![](https://cdn.myportfolio.com/f946cd751544df66d4e5b98c297208c4/78b24ac5b38890a121a28964_rw_1920.jpg?h=8f201cd4a595c93c804539a247f86c4e)