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In 2011 Tinext, a Swiss ICT company with offices in Lugano and Milan, celebrated 10 years in the business. For the occasion, an update to the brand design was proposed and implemented.
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The BoD requested an update based on the visual elements already in place. In the end, only the logo and the corporate colours were retained. A pixelated art of the brandmark and a specific use of the AV icons (play, pause, fast forward and stop) acted as springboards for the rebranding process.
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The refreshed visual identity comprises the pixelated treatment, that refers to the digital domain, with the Rubrik typeface, a softer technological font, paired with a rounded icon set. The key visuals expand on the brandmark's motif (play, pause, fast forward and stop), with each AV icon used for a specific range of content. The icons make the key visuals pop and tell a subtle narrative. The QR codes were developed to bridge the offline and online spheres, but the concept was altogether dropped.
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